Morgan Housel, the bestselling author of The Psychology of Money, returns with a fascinating exploration of human behavior and its enduring patterns in his latest book, Same as Ever: A Guide to What Never Changes. The book’s core premise revolves around the idea that while society, technology, and markets may evolve, human nature remains remarkably consistent over time. Housel argues that understanding this timeless aspect of human behavior is crucial for predicting future trends, making sound decisions, and maintaining resilience in the face of uncertainty.

This book is highly relevant for readers interested in leadership, entrepreneurship, and self-improvement. It provides a lens through which to better understand not only personal behavior but also broader societal trends that leaders and entrepreneurs must navigate. By recognizing the aspects of human nature that never change—such as fear, greed, overconfidence, and shortsightedness—readers can sharpen their decision-making and strategic thinking.

Link: https://www.1hourguide.co.za/same-as-ever/