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#13 – Scaling Beyond Yourself with Laurie Stirling
What would it look like to grow a business that no longer depends on you?
In this episode of the Do Good Legacy Podcast, Jen sits down with Laurie Stirling, Business Exit Strategist, consultant, and creator of The Step Back to Scale System. With two decades of experience as an entrepreneur, CFO, and COO, Laurie has helped founders untangle the operational knots that keep them stuck and instead build companies that thrive without their constant involvement.
From her early days running a design business in Australia to coaching alongside Mike Michalowicz’s Profit First and Clockwork programs to creating her own signature framework, Laurie shares the many pivots, lessons, and bold risks that shaped her career. Together, Jen and Laurie dive into the five ways to grow a business beyond yourself, why operations are the backbone of scalability, and how to prepare your company for an eventual exit, whether you ever plan to sell or not.
This conversation is a masterclass in resilience, reinvention, and building businesses that last.
What You’ll Learn in This Episode:
- Laurie’s 20-year journey from design business owner to award-winning strategist
- The pivotal role operations play in scaling beyond solopreneurship
- The 5 ways to grow a business beyond yourself — and how to know which one fits you best
- Why most businesses fail to sell, and the mindset shift founders need to avoid being the bottleneck
- Practical tips for documenting IP, delegating effectively, and preparing for growth with or without a team
- How AI and systems can help extract your expertise and free up your time
- Laurie’s take on business identity, legacy, and what it really means to scale
Whether you’re at capacity with 1:1 work, feeling stuck as the bottleneck, or dreaming of building something bigger than yourself, this episode will inspire you to step back, zoom out, and design a business that works for you.
Links & Resources Mentioned:
Take Laurie’s Bottleneck Quiz: bottlenecks.scoreapp.com
Connect with Laurie: lauriesterling.com
Jen’s Instagram: @jennifer.morilla
Jen’s Website: www.jennifermorilla.com
View all episodes
By Jennifer MorillaWhat would it look like to grow a business that no longer depends on you?
In this episode of the Do Good Legacy Podcast, Jen sits down with Laurie Stirling, Business Exit Strategist, consultant, and creator of The Step Back to Scale System. With two decades of experience as an entrepreneur, CFO, and COO, Laurie has helped founders untangle the operational knots that keep them stuck and instead build companies that thrive without their constant involvement.
From her early days running a design business in Australia to coaching alongside Mike Michalowicz’s Profit First and Clockwork programs to creating her own signature framework, Laurie shares the many pivots, lessons, and bold risks that shaped her career. Together, Jen and Laurie dive into the five ways to grow a business beyond yourself, why operations are the backbone of scalability, and how to prepare your company for an eventual exit, whether you ever plan to sell or not.
This conversation is a masterclass in resilience, reinvention, and building businesses that last.
What You’ll Learn in This Episode:
- Laurie’s 20-year journey from design business owner to award-winning strategist
- The pivotal role operations play in scaling beyond solopreneurship
- The 5 ways to grow a business beyond yourself — and how to know which one fits you best
- Why most businesses fail to sell, and the mindset shift founders need to avoid being the bottleneck
- Practical tips for documenting IP, delegating effectively, and preparing for growth with or without a team
- How AI and systems can help extract your expertise and free up your time
- Laurie’s take on business identity, legacy, and what it really means to scale
Whether you’re at capacity with 1:1 work, feeling stuck as the bottleneck, or dreaming of building something bigger than yourself, this episode will inspire you to step back, zoom out, and design a business that works for you.
Links & Resources Mentioned:
Take Laurie’s Bottleneck Quiz: bottlenecks.scoreapp.com
Connect with Laurie: lauriesterling.com
Jen’s Instagram: @jennifer.morilla
Jen’s Website: www.jennifermorilla.com