The more you delve into copywriting, the more it can begin to feel that every single word counts.

As if the entire campaign rests on the very sentence you're working on, right this second...

Get too far into this madness, and you'll find yourself ceaselessly switching synonyms, looking for the "perfect" formula.

It doesn't have to be this way.

If you're the kind of person that stresses over their copy, here's a quick tip that'll help you keep it in perspective...

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