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Why you need a Style Guide for your business.
This is not just to ensure white space all the way around your logo! It is to ensure your brand is consistent through every communication. It's a litmus test of sorts…It's something you can have at your back as reference as you build materials to promote your business—from email or letter to your google my business page. This is especially important if you have team members all sending out information on your business's behalf.
Common Elements of a Style Guide – All Visual!
" The Brand isyour Business " ~Bud Adams
Style Guide VS Brand Book
Brand Book is based upon a full brand architecture which includes much more than just your look (though that is the first thing most of us think of)
A brand book defines you. It goes beyond an introduction and takes you all the way through the customer journey. Everything in a style guide PLUS:
"It helps you not only define, but also refineyour image." ~Jeffri-Lynn
Uses for a Style Guide
Reference for visual promotion of your brand
Onboarding
Resources:Color Picker
By Blaze ExpertsWhy you need a Style Guide for your business.
This is not just to ensure white space all the way around your logo! It is to ensure your brand is consistent through every communication. It's a litmus test of sorts…It's something you can have at your back as reference as you build materials to promote your business—from email or letter to your google my business page. This is especially important if you have team members all sending out information on your business's behalf.
Common Elements of a Style Guide – All Visual!
" The Brand isyour Business " ~Bud Adams
Style Guide VS Brand Book
Brand Book is based upon a full brand architecture which includes much more than just your look (though that is the first thing most of us think of)
A brand book defines you. It goes beyond an introduction and takes you all the way through the customer journey. Everything in a style guide PLUS:
"It helps you not only define, but also refineyour image." ~Jeffri-Lynn
Uses for a Style Guide
Reference for visual promotion of your brand
Onboarding
Resources:Color Picker