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Can you imagine going from a career in strategy and product marketing to owning the demand gen pipeline? Chi-Chi Liang, EVP of Marketing for Alloy, has experienced this transition more than once throughout her career. In this episode, she sheds light on the lessons she’s learned and the challenges she’s had to overcome.
What is Chi-Chi’s cheat sheet for a first-time VP of marketing? Take a listen.
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Can you imagine going from a career in strategy and product marketing to owning the demand gen pipeline? Chi-Chi Liang, EVP of Marketing for Alloy, has experienced this transition more than once throughout her career. In this episode, she sheds light on the lessons she’s learned and the challenges she’s had to overcome.
What is Chi-Chi’s cheat sheet for a first-time VP of marketing? Take a listen.