Theban Ganesh has built and sold two different businesses that have attracted over 1 million users. In today's conversation, we cover the rise and exit of his two startups, why he chose to go back to corporate after his first, how to choose a co-founder, and most importantly, his advice to companies that are struggling to gain traction with their products. For our bonus question with Theban - the process he would follow to start his next company, please visit www.launchandlead.com/tgstart/ Our question for Theban this week: What's the most important part of building product? Our four questions: 1 - What was your path to starting your first company? 2 - Describe how you built your first company and exited to Zoosk? 3 - Why did you go back to Corporate after you exited your first company, and why did you make the leap to starting another company after three years? 4 - What should a company struggling to gain traction with their product do? For complete show notes, visit www.launchandlead.com/theban.