Theban Ganesh has built and sold two different businesses that have attracted over 1 million users.  In today's conversation, we cover the rise and exit of his two startups, why he chose to go back to corporate after his first, how to choose a co-founder, and most importantly, his advice to companies that are struggling to gain traction with their products.

 

For our bonus question with Theban - the process he would follow to start his next company, please visit www.launchandlead.com/tgstart/

 

Our question for Theban this week: What's the most important part of building product?

 

Our four questions:

1 - What was your path to starting your first company?

2 - Describe how you built your first company and exited to Zoosk?

3 - Why did you go back to Corporate after you exited your first company, and why did you make the leap to starting another company after three years?

4 - What should a company struggling to gain traction with their product do?

 

For complete show notes, visit www.launchandlead.com/theban.