How helpful are the chatbots on your website? Are they good for resetting a customer’s password but not much else?

Brian Bagdasarian, Senior Manager of Digital Engagement & Conversational Marketing Strategy here at LogMeIn, was not satisfied with that kind of chatbot. That’s why we brought him on to develop the conversational and digital engagement experience for each of our product families. His goal is very simple: make it simpler to start using the product and become a customer.

Because he believes it’s possible to have a chatbot that can help you figure out which product is the best fit for you, what kind of plan you should be on and how to use the features in each tool. We’ll, it’s possible when you have the right team.

On today’s episode of AI: IRL, Brian walked us through the 3 people you want on your chatbot development team.