The DSR Ghostwriting Podcast

13: Thought Leadership vs. Content Marketing: What Are The Key Differences?

Listen Later

Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing.  This is not the case!

In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing'

I cover:

  • The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
  • How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information 
  • Where thought leadership and content marketing sit in sales and marketing funnels
  • Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
  • How content marketing and thought leadership can be used in conjunction

    • Entrepreneur post:

    https://www.entrepreneur.com/article/358323

    If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The DSR Ghostwriting PodcastBy Daniel Rosehill (Founder, DSR Ghostwriting)