“These days we are expected to live our lives at the same time we brand the shit out of it,” my friend Stacy said to me last year. That sentiment stuck with me, and I haven’t been able to get it out of my head since.

Selfies, Snapshat, blog posts, Periscope, Instagram, Facebook, Twitter—when do we get a break to simply live our lives and do the work?

It can be a tough tradeoff to make—particularly to those of us who have chosen more public-facing careers—toil behind the scenes and risk obscurity, or obligingly participate in Social Everything to build our platforms?

It was hard enough for me to deal with daily life during the roughest moments of my 2013 pivot, let alone think about what to blog about during that time.

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