<p>With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your organization and how to ensure they are successful.</p>

With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your organization and how to ensure they are successful.

13 - Why and how to collaborate

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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13 - Why and how to collaborate

13 - Why and how to collaborate

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