Today - April 22 - is National Jelly Bean Day! What an amazing coincidence that this episode is centered all around Jelly Belly. (And, when we say "coincidence", we mean it). It all started ~ 10 years ago with a business card Kelly received at a fundraiser. A testament to how a singular piece of well-executed marketing can make a long-lasting impression, because - yes - she still has the business card. Did she remember who the business card was for? Absolutely, not. But we're talking brand recognition here people. 

Learn about how Jelly Belly got it's start and where they're at today.

Pair this episode with a Jelly Bean Martini.

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