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130. Growing Your Brand with Subcategories - With David Aaker
How do you create a strong brand in today’s world?
A brand dominating your marketplace…
A brand your customers love…
A successful brand, even if you’re a “small” digital company, well...
According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.
David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.
If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.
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By Derek Gehl
4.8
2929 ratings
How do you create a strong brand in today’s world?
A brand dominating your marketplace…
A brand your customers love…
A successful brand, even if you’re a “small” digital company, well...
According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.
David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.
If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.