Original research is one way to make our content marketing more effective and efficient. In 2018, about half of marketers were using research, and only 3% said their research did not meet expectations (Source: Mantisresearch.com). In today’s episode, we’ll discuss Michele Linn’s journey to becoming an expert in original research and some of the ways original research can help our businesses.

Read at: https://monetizationnation.com/blog/130-how-original-research-can-help-us-gain-credibility/