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In this episode, Matthew shares about how the frustration and time cost it can be to learn everything that we are not good at.

Many times solopreneurs believe that they are saving money, doing it for free, they are learning a valuable skill or nobody can do it as good as you. This is your biggest expense.

Stick to your one thing. Your magic is where your value is at, not in how good of a website creator you are, or how good you've become at shooting photos of yourself; leave that to the expert technicians.

Start selling your very best first for high dollar value and bring in much more money than your low value products and services. Hire people to do everything you are NOT good at and become the content King or the content Queen and Direct and Produce your projects rather than be the jack of all trades learning everything yourself.

By the time you learn everything, your competition has beat you, technology has moved on and the equipment that you bought is already out of date.

Become the best at your one thing and suck at everything else; it's okay.

Stop what you suck at and watch your time and money free up. You'll have the energy, time and focus to really grow your business.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

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