Did you know that the metaphor of a business funnel was coined in 1898? Yes, it's over 120 years old, and it'a about time we start looking at business engagements through more advanced lenses.

Funnels are a great tool to measure linear processes, and hence sales processes, BUT, human relationships and business relationships are NOT a linear process.
And since businesses are driven by relationships, we need a way to measure relationships. 

Patrick Woods, CEO of Orbit, developed a way to do that. It is based on measuring the reach and the love of every person within your business community. YES - measuring love.

Patrick shares exactly how they are measuring these parameters, and how does it eventually feed the sales funnel! 

Community creation is not just a hype, it is the only way, and the right way to overcome the saturation of digital marketing, and to go from being lead-gen focused to demand-gen focused. 

Check out this brilliant interview with Patrick Woods on episode 130 of the Business Growth Accelerator Podcast!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏