How can you brand when life is post the consumer? Where is the "market" when we are on the other side of being market oriented? We explore the transition, through the seemingly paradoxical.

#130: What is post consumer branding?

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

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#130: What is post consumer branding?

#130: What is post consumer branding?