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1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp
A lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and […]
The post 1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp first appeared on Marketer of the Day with Robert Plank.
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By Robert PlankA lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and […]
The post 1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp first appeared on Marketer of the Day with Robert Plank.