Many LinkedIn users jump into using LinkedIn's premium features before getting the fundamentals down first. This is not only a waste of money, but also a waste of time. If you want to be more effective on LinkedIn, you need to know the basics. What does it mean to be an “All-Star” on LinkedIn? What does it take to have a complete profile on LinkedIn? Why is it a competitive advantage to have a complete profile on LinkedIn? Whether you are new to LinkedIn or a veteran in need of a tune up, you will learn something during this session that will make your profile better.