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#131 - Brand Equity With Janelle Hailey
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#BrandEquity With Janelle Hailey
Connect with Janelle:
https://olikalife.com/
https://www.instagram.com/olikalife/
Connect with EMS:
Need some help? http://ethicalmarketingservice.com
Books: http://ethicalmarketingservice.com/book
Want to be a guest? https://ethicalmarketingservice.com/guest/
Twitter: https://twitter.com/EMS_Worthing
Facebook: https://www.facebook.com/ethicalmarketingservice
Linkedin: https://www.linkedin.com/in/thomas-green-18655b97/
Instagram: https://www.instagram.com/ethicalmarketingservice/
Pinterest: https://www.pinterest.co.uk/emservice/
TikTok: https://www.tiktok.com/@ethicalmarketingservice
Pricing: https://ethicalmarketingservice.co.uk
Subscribe: http://www.youtube.com/c/EthicalMarketingService
Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple
Spotify: https://www.ethicalmarketingservice.co.uk/spotify
Stitcher: https://www.ethicalmarketingservice.co.uk/stitcher
Janelle's Bio:
In 2020, hand sanitizer went from being one of the most stigmatized products to one of the most in-demand. As brands and stores sold out of their inventory and supply chains were stretched to the max, one brand decided to relaunch to scale up.
Curious how this played out?
I'd like to introduce you to Janelle Hailey…
Janelle has built an impressive career in marketing within the beauty and personal care industry taking on the first-ever global digital marketing role for Aveeno and creating the first Acne Portfolio Innovation Squad for Neutrogena.
And she may be taking on her biggest challenge yet as Vice President of Marketing, E-Commerce, & Innovation at clean wellness brand, OLIKA. Janelle has been tasked with making the medicinal hand sanitizer category “cool.” Tall order right?
With a passion for driving business and solving problems through strategic messaging and storytelling, she makes it a point to understand marketing through varied experiences from traditional brand management to innovation, digital marketing, and content strategy.
Support the show
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By Thomas Green
5
4040 ratings
Send us a text
#BrandEquity With Janelle Hailey
Connect with Janelle:
https://olikalife.com/
https://www.instagram.com/olikalife/
Connect with EMS:
Need some help? http://ethicalmarketingservice.com
Books: http://ethicalmarketingservice.com/book
Want to be a guest? https://ethicalmarketingservice.com/guest/
Twitter: https://twitter.com/EMS_Worthing
Facebook: https://www.facebook.com/ethicalmarketingservice
Linkedin: https://www.linkedin.com/in/thomas-green-18655b97/
Instagram: https://www.instagram.com/ethicalmarketingservice/
Pinterest: https://www.pinterest.co.uk/emservice/
TikTok: https://www.tiktok.com/@ethicalmarketingservice
Pricing: https://ethicalmarketingservice.co.uk
Subscribe: http://www.youtube.com/c/EthicalMarketingService
Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple
Spotify: https://www.ethicalmarketingservice.co.uk/spotify
Stitcher: https://www.ethicalmarketingservice.co.uk/stitcher
Janelle's Bio:
In 2020, hand sanitizer went from being one of the most stigmatized products to one of the most in-demand. As brands and stores sold out of their inventory and supply chains were stretched to the max, one brand decided to relaunch to scale up.
Curious how this played out?
I'd like to introduce you to Janelle Hailey…
Janelle has built an impressive career in marketing within the beauty and personal care industry taking on the first-ever global digital marketing role for Aveeno and creating the first Acne Portfolio Innovation Squad for Neutrogena.
And she may be taking on her biggest challenge yet as Vice President of Marketing, E-Commerce, & Innovation at clean wellness brand, OLIKA. Janelle has been tasked with making the medicinal hand sanitizer category “cool.” Tall order right?
With a passion for driving business and solving problems through strategic messaging and storytelling, she makes it a point to understand marketing through varied experiences from traditional brand management to innovation, digital marketing, and content strategy.
Support the show