Chris and the team at creative agency C-90 created a mock advertising campaign inspired by the recent reversal of Roe v. Wade. Will C-90’s tongue-in-cheese signs help ‘Choose Life’ proponents reverse their approach? And more importantly, is that cool?

“We decided that we were going to do a campaign that looks very similar to the ‘Choose Life’ signs, which are very distinctive, and have a pro-cheese campaign called ‘Cheese Life.’"

Get your own Cheese Life sign at https://cheese-life.org/

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