It’s the year of the video…again. And guess what? It will be the year of the video next year too. Video is incredibly popular, and for good reason. It allows your audience to see you and your personality, making an even deeper connection between the two of you, before you even have that first true conversation.

 

But too many people get hung up on doing it perfectly, so they don’t even start.

 

It’s time to just start. And this week’s podcast guest, Erik Fisher, is just the person to talk you into getting out of your way around video.

 

I spent several years not-so-mildly stalking Erik to bring you this episode and it does not disappoint. We talk about changing the way you’re framing video in your mind, why video is a must-do right now, the easiest point of entry if you’re new to video, what tech you need, and so much more. 

  About Erik Fisher:

Erik has been working in social media for over 10 years as a community manager and social media manager. He is also the producer and host of the long-running Beyond The To-Do List Podcast for almost 10 years. Connect with him on LinkedIn and follow him on Instagram.

 

Links and Resources:

• Join the Inner Circle
• SwitchPod (Pat Flynn’s camera stand) 

Time Stamps:

• [2:50] - Stalking people in a gentle, non-creepy way works
• [4:22] - It’s the year of video (again)
• [5:26] - How people sabotage themselves
• [7:31] - Start with your phone 
• [10:04] - You don’t need the best, but you shouldn’t have the worst
• [13:35] - Change the way you think about the fear of doing it
• [15:26] - The value (or maybe not) of posting your podcast to YouTube
• [20:57] - What’s the intention of using YouTube
• [23:11] - “Best practices” doesn’t mean it’s the best practice for you
• [24:20] - One of the easiest ways to start with video
• [25:10] - Go where people are creating videos
• [26:37] - Find lower barrier to entry tools
• [30:44] - Other people are lowering the barrier of entry for you
• [32:40] - It’s the year of (you name it!)
• [33:17] - Amber takes a stand on Clubhouse
• [35:18] - Minimum viable tech needs
• [37:45] - Everyone starts somewhere