Scott Ginsberg, author of The Power of Approachability

Scott Ginsberg talks with Bill Ringle about approachability, embracing failure, and the advantages of "Try-Listen-Leverage" as a business tactic.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

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Interview Insights

Listen to this interview to learn:

The importance of "I did" versus ideas.The advantages of just jumping into the abyss with "Try, Listen, Leverage".About joining versus buying brands.What is a “brand tag.”How you can learn to fail with style.

Read the Show Notes from this Episode

1:04 How Ginsberg’s fascination with approachability led him to conduct some ultimately successful experiments in college.1:55 [Ideas vs. Execution] - “You don’t need an idea, you need an I did.”2:54 “It is a mindset, execution, it’s sort of a way of life, and there are key distractions and things people need to get rid of. And it’s not about productivity, it’s not about ‘getting things done,’ it’s about creating a filter for your life.”3:21 “It’s about being willing to delete the people, being willing to delete the processes, and deleting the irrelevant stuff that’s just killing you.”4:27 [On ready, aim, fire] - “A) you’re never ready, B) aiming is overrated, and C) fire burns people.”4:37 “Try, Listen, Leverage.”4:45 [On Try, Listen, Leverage] - “You just try stuff, you just jump, you take the risk whether it’s a blog post or a new product or an idea or you wanna create a group on Facebook. Just try it. You listen, you see what happens, and then you leverage it. If it works, then great! If not, you move on.”5:25 “You gotta fail yourself to success.”5:40 “I’m actually not afraid of failing. I fail all the time. I love failing. I feel like failing is the best way to learn. I think it’s more fun. I think it makes a better story.”5:59 “Can you imagine anything more terrifying than getting exactly what you want?”6:40 [Paraphrasing Estée Lauder] - “Men buy brands, but women join them.”6:48 “We should invite people to join our brand, not ask them to buy it, because it’s a totally different mindset, not to mention heart set.”7:12 [On branding his company] - “What I wanted to do was create ...