Join Tabitha Jayne, Founder of EarthSelf to hear about:

• The negative narratives that exist within sustainable movements that prevent us from seeing progress
• The importance of removing our emotional response when we consider our need to become sustainable
• How stereotypes can get in the way of people being and becoming sustainable
• Why the language used in sustainable business can disconnect people from the movement
• What Maslow's hierarchy of needs can help us understand about why people don't want to focus on being sustainable and why that's ok