USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron shares some breaking news and offers a peek at future promotions. And given the timing, they take a look back at the 2026 NCAA March Madness campaign, that for Michael was much less successful than the jasmine campaign.

With special guest: Cameron Jacobs, VP Domestic Promotion & March Madness Pool Commissioner, USA Rice Hosted by: Michael Klein