5 critical business goals that are well served by a community:
👉  Immediate feedback loop for actual client's needs which informs new products / services / messaging
👉  Educate your existing customers on how to use the product/service, dramatically reducing customer service calls
👉  Building an army of fans and brand ambassadors. 
👉  Making newbies feel welcome and safe to ask questions.
👉  Provide a source of inspiration for prospects to follow the path you want them to take.
👉  Recusing CAC and increasing LTV based on all of the above.
  
The tricky part is how to balance between all of these when running a community, and how to keep it personal and engaging as you grow. 

Rachel Silvano, the head of Zappier's community provides some great ideas on how to do so. such as:

💥  Take into account the different stages of people in their buying journey
💥  Take into account where users are in their users journey
💥  Make it personal - don't be ""the company"" be you!
💥  and much more...

Our entire conversation is available on episode 131 of the Business Growth Accelerator Show!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏