Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
#11 Can sound decrease store theft?
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Guest:
Sven-Olov Daunfeldt
Head of Research
Handelnsforskningsinstitut.se/en
#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Jasmine Moradi
5
11 ratings
Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit background music increases sales, affects customer perception and store staff satisfaction. In conversation with Sven-Olov Daunfeldt, Head of Research, Handelnsforskningsinstitut.se/en.
Soundbites:
#1 Sven-Olov Daunfeldt has the best research job in the world.
#2 Meet Sweden’s coolest hard rock and heavy metal professor.
#3 “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.
#4 The successful music strategy of Starbucks - what brands should learn.
#5 “The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries.
#6 Why randomized music experiment is the key to capture the causal effects.
#7 It’s proven - music has a huge effect on store employees. Shoot me! Literally!
#8 Choose between the store employees' happiness of influencing the in-store music, or losing sales?
#9 Stop turning on the radio, your choice of in-store music makes or breaks your business.
#10 Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.
#11 Can sound decrease store theft?
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Guest:
Sven-Olov Daunfeldt
Head of Research
Handelnsforskningsinstitut.se/en
#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.