When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more.  

In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use stories to help plan your next steps and develop your strategy.  These stories help grow your business, but you rarely share them with your clients. 

RESOURCES:

Enter the conversation in your clients' mind: a self-paced video course  

Planning With Stories Workbook - A fun way to set goals you'll actually achieve - Click here.

Podcast Episode on Finding your Backstory. 

Podcast Episode on Planning with Stories  

HBR article on Inspirational Stories 

Strategic Intensive: The 2-week sprint that can transform your marketing 

My website: http://CathyGoodwin.com