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132: Erik Ramstad: "We threw it all under the table and decided to start from scratch"
In this episode, host Alex sits down with Erik Ramstad — COO of Farmwell and part of the family behind one of upstate New York's most purposeful food and beverage brands — for a conversation that is grounded, genuine, and quietly refreshing.
Erik and his family didn't set out to build a beverage company. They set out to grow something real. What started as a family dream rooted in the aronia berry — one of nature's most antioxidant-rich and underrated superfoods — has grown into a Regenerative Organic Certified® farm and a brand built on a simple but powerful belief: that farming well and living well go hand in hand.
This episode isn't about hustle culture or scaling fast. It's about intention. Craft. And what it actually takes to build a product people genuinely believe in — from the soil it's grown in to the bottle it ends up in.
💬 Topics we cover:
-What regenerative organic farming actually means — and why it changes everything about the final product
- The real process behind developing something people trust and keep coming back to
- What it's like to build a brand as a family — and what that dynamic actually looks like day to day
- The intersection of sustainability, entrepreneurship, and getting your product into the world
- What Farmwell is building next — and the vision behind it
This one is warm, thoughtful, and a great reminder that the most meaningful things are usually grown slowly. If you've ever wanted to build something you're truly proud of — from the ground up, with purpose — this conversation is exactly where to start.
New episodes drop every Monday. Ready to Cultivate? Hit Subscribe.
Learn more about Farmwell
Apply to be a guest on Cultivate
Connect with Alex Canavan, the host of Cultivate on her website, LinkedIn & Instagram
Follow Cultivate with Alex Canavan on Instagram
This episode is brought to you by Diam Media Group
View all episodes
By CNY Women's Network
5
1919 ratings
In this episode, host Alex sits down with Erik Ramstad — COO of Farmwell and part of the family behind one of upstate New York's most purposeful food and beverage brands — for a conversation that is grounded, genuine, and quietly refreshing.
Erik and his family didn't set out to build a beverage company. They set out to grow something real. What started as a family dream rooted in the aronia berry — one of nature's most antioxidant-rich and underrated superfoods — has grown into a Regenerative Organic Certified® farm and a brand built on a simple but powerful belief: that farming well and living well go hand in hand.
This episode isn't about hustle culture or scaling fast. It's about intention. Craft. And what it actually takes to build a product people genuinely believe in — from the soil it's grown in to the bottle it ends up in.
💬 Topics we cover:
-What regenerative organic farming actually means — and why it changes everything about the final product
- The real process behind developing something people trust and keep coming back to
- What it's like to build a brand as a family — and what that dynamic actually looks like day to day
- The intersection of sustainability, entrepreneurship, and getting your product into the world
- What Farmwell is building next — and the vision behind it
This one is warm, thoughtful, and a great reminder that the most meaningful things are usually grown slowly. If you've ever wanted to build something you're truly proud of — from the ground up, with purpose — this conversation is exactly where to start.
New episodes drop every Monday. Ready to Cultivate? Hit Subscribe.
Learn more about Farmwell
Apply to be a guest on Cultivate
Connect with Alex Canavan, the host of Cultivate on her website, LinkedIn & Instagram
Follow Cultivate with Alex Canavan on Instagram
This episode is brought to you by Diam Media Group