James Anthony has literally done everything there is to do in magic.  He has had an incredible career as a performer and a magician.  However he also owns and runs Magic World - one of the most respected magic shops in the UK.  Through this company he has produced many of his own tricks and effects as well as helping other magicians bring their creations to market.

As well as all this James also owns Print By Magic which is considered as the number one printing company for magicians in the UK.  He also has a thriving YouTube Channel and regularly reviews products on his YouTube Channel.