Mathias Sondermann, senior director of events at SAP, shares his transformative journey from event skeptic to passionate advocate. Sondermann discusses the evolution of events into strategic marketing tools enhanced by technology, especially in a post-pandemic world. He envisions artificial intelligence shaping personalized attendee experiences while maintaining the essence of shared moments. Sondermann also provides insights on managing event-related stress and the increasing recognition of events within corporate strategy. His positive outlook and innovative mindset make this episode a must-listen for event professionals seeking to navigate the future of the industry.

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