Tentacles - the podcast from Crown & Reach

132: Skate where the poke is going


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What if the reason you can't find the right name for your experiments is because you're asking the wrong question?


In this one, we tackle a deceptively simple question from friend-of-Tentacles Matti about behavioural scientists, voting SMS messages, and which Cynefin domain they're playing in. This spirals into a wonderfully messy exploration of why simulation has limits, why "safe to fail" needs better words, and what ice hockey can teach us about working in uncertainty.


Including-but-not-limited-to:


  • Why the person who thinks they can predict things in complexity is the most wrong of all
  • An ice hockey metaphor that might finally make Cynefin dynamics click (featuring goosebumps, but not just because it's cold)
  • How Multiverse Mapping deploys simulation for coherence testing, not fortune telling
  • The liminal zone between complicated and complex – and why most "experiments" live there
  • Why you can't measure a system without changing it
  • The profound difference between "conditions and consequences" vs "cause and effect" thinking
  • Why "poking reality" might be better than probes, scouts, or bets (or why we still can't decide)


This one's for anyone who's tired of treating complex human behaviour like it's a physics problem – and anyone who's wondered why their "experiments" keep failing even though the logic seemed sound.


Links and references:


  • Matti J Heino (posed the question about voting SMS)
  • Dave Snowden (Cynefin framework, Ritual Dissent)
  • Jen Briselli (ice hockey player and fellow complexity wonk) https://medium.com/topology-insight/head-up-feet-moving-b56e60867190
  • Wayne Gretzky (Canadian hockey player, "skate where the puck is going" quote)
  • Ursula Le Guin (author, Earthsea series, concept of "true names")
  • Sun Tzu (conditions and consequences thinking)
  • Cynefin Dynamics https://cynefin.io/wiki/Cynefin_Dynamics
  • Liminal Cynefin https://cynefin.io/wiki/Cynefin_Domains
  • Tom's bounded applicability diagram https://triggerstrategy.com/pitch-provocations
  • Multiverse Mapping: https://multiversemapping.com
  • Matthew principle / Matthew Effect ("to him that has riches, more will come")
  • Schrodinger's cat / superposition
  • Episode 131: Safe to Fail Boops: A Pragmatic Critique of Business Experimentation (mentioned as previous episode)
  • Why Does the Pedlar Sing? (on advertising, branding, and fame)

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Tentacles - the podcast from Crown & ReachBy Tom Kerwin