My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and store staff’s satisfaction.

Sven-Olov Daunfeldt

Head of Research 

Handelnsforskningsinstitut.se/en

Soundbite #1 

Sven-Olov Daunfeldt has the best research job in the world.   

Soundbite #2 04:00

Meet Sweden’s coolest hard rock and heavy metal professor.

Soundbite #3 08:22

“The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details.

Soundbite #4 14:13 

The successful music strategy of Starbucks - what brands should learn.  

Soundbite #5 19:40

“The Impact of Music in Restaurants” - groundbreaking in-store music research on why the sound of Ed Sheeran helps sell fries. 

Soundbite #6 34:05

Why randomized music experiment is the key to capture the causal effects.

Soundbite #7 35:11 

It’s proven - music has a huge effect on store employees. Shoot me! Literally!

Soundbite #8 41:58

Choose between the store employees' happiness of influencing the in-store music, or losing sales?

Soundbite #9 53:03

Stop turning on the radio, your choice of in-store music makes or breaks your business. 

Soundbite #10 58:51

Experiential marketing is the next big thing post COVID-19 where the music stands in the center of the experience.

Soundbite #11 1:02:00

Can sound decrease store theft? 

#Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #soundtrackyourbrand

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