Every four years, we love to yell and cheer and jump out of our seats watching the Olympics -- and this is one of those years, and swimming is one of those sports that gets us most excited.

Turns out, we have an amazing Olympic swimming tradition right here in Charlotte -- SwimMAC Carolina. The team celebrated its 40th year in 2017, and daily, trains swimmers from the youngest  beginners to the national-level champions. Terry Fritch is their head coach, and joins us on the BrandBuilders Podcast to talk about a brand that is, undisputedly, synonymous with swimming locally and nationwide.