<div>ABM is so last year. ABX is the new black.  B2B Marketer Dave Stevens talks to Senior Manager of Field Marketing EMEA at Demandbase Leanne Chescoe to explain all about it. Plus Co-Founder of Shaped BY Nick Farrar on the best way to launch a brand and Head of Enterprise Acquisition and Upsell Marketing at VMO2 Alysha Spencer on the “New Marketing Normal.”</div>

ABM is so last year. ABX is the new black. B2B Marketer Dave Stevens talks to Senior Manager of Field Marketing EMEA at Demandbase Leanne Chescoe to explain all about it. Plus Co-Founder of Shaped BY Nick Farrar on the best way to launch a brand and Head of Enterprise Acquisition and Upsell Marketing at VMO2 Alysha Spencer on the “New Marketing Normal.”

ABM is so last year. ABX is the new black.&nbsp; B2B Marketer Dave Stevens talks to Senior Manager of Field Marketing EMEA at Demandbase Leanne Chescoe to explain all about it. Plus Co-Founder of Shaped BY Nick Farrar on the best way to launch a brand and Head of Enterprise Acquisition and Upsell Marketing at VMO2 Alysha Spencer on the “New Marketing Normal.”

132: The A2Z of B2B Marketing Part 27:  X is the new M

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.


Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.


Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.


For more information visit <a href="http://www.businessmarketingclub.org.uk">www.businessmarketingclub.org.uk</a>

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A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business. Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips. Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit. For more information visit www.businessmarketingclub.org.uk

A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business.


Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips.


Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit.


For more information visit <a href="http://www.businessmarketingclub.org.uk" rel="noopener noreferrer">www.businessmarketingclub.org.uk</a>

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132: The A2Z of B2B Marketing Part 27: X is the new M

132: The A2Z of B2B Marketing Part 27: X is the new M

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