Why are you creating the content you're creating? What do you want to have happen as a result of that content? And how are you ensuring your audience knows what to do next?

Each piece of content you create is a part of a much larger whole. You need to think about how this information works for you, your audience, and your business. Because like everything, it's unique to you and your vision.

Today on the podcast, we are talking about the intent of your content. Content isn't about creating a quick conversion—it rarely happens that way. It's about taking your audience on a journey and building a relationship.

Download your Client Journey Ebook and tune in!

Mentioned in This Episode:

• Episode 120: Knowing and Growing Your Client Journey
• Client Journey Ebook
• The Content Mastery Lab