There a lot of influencers using it. Usually because  they have tons of offers and they just send people there.

I get why they do it but that is hurting conversions.

There's something called "decision fatigue" and basically when we humans see a lot of options we get overwhelmed and don't take any action and that's exactly what happens when people go a a page will 17 buttons.

In this video I break down exactly what you should do instead.

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