Gen-Z currently represent 26% of the population with a buying power of US150 billion. They are set to surpass the spending power of Millennials. It’s critical that the needs of this generation aren’t ignored for too long, as we become increasingly active consumers.

In today’s episode, we have India’s leading Info-marketing expert Siddharth Rajsekar, who is here to talk about the way Gen Z think, consume and how understanding them is critical.