Brands for a Better World (formerly Evolve CPG)

134 - Better Candy Bar with Stu Davidoff of Gigantic

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Traditional candy bars have a LOT of sugar. And, while it may not be great for our health, most of us still believe that our taste buds prefer that level of sweetness. But what if the optimal level of sweetness were actually way more subtle than we thought, and required only a small amount of sugar? Joining us today is Stu Davidoff, Founder of Gigantic Candy Bars, to talk about his mission to create a better ‘sorta sweet’ candy bar with less junk and more fun. He tells us about the formulation process behind their products, how they hit the perfect level of sweetness, and their commitment to sourcing better, healthier, and more ethical ingredients. We get into the typical junk you can expect to find in most candy bars, why most people don’t even notice his products have less sugar, and the instrumental lessons he’s learned after three years on the market. If you want to learn more about how to find that sweet spot, whether it’s in business or with candy bars, be sure to tune in!


Key Points From This Episode:

  • The story behind the founding of Gigantic Candy Bars.
  • What inspired Stu to create his ‘sorta sweet’ candy bars.
  • How they found the perfect level of sweetness for their products.
  • Why most people don’t notice the reduced sugar in Gigantic products.
  • The excessive amount of sugar (and other junk) found in most candy bars.
  • Why Stu chose to prioritize non-GMO ingredients.
  • Entrenched supply chain issues within the cocoa industry.
  • Gigantic’s commitment to sourcing only fair trade cocoa.
  • Their decision to only use plant-based, vegan ingredients.
  • How they formulated vegan caramel for their candy bars.
  • Other iterations on the traditional candy bar, and why Stu found them lacking.
  • Ways that brands mislead consumers about the sugar contents of their products.
  • Instrumental lessons Stu has learned after three years on the market.
  • We end with our set of rapid-fire questions for Stu!


    • Links Mentioned in Today’s Episode:

    Stu Davidoff on LinkedIn

    Gigantic Candy Bars

    Gigantic Candy Bars Store Locator

    Fix & Fogg

    Fix & Fogg Everything Butter

    glonuts

    Lex Evan

    Lexington Bakes
    Lex Evan on LinkedIn

    Modern Species 

    Gage Mitchell on LinkedIn

    Gage Mitchell on X

    Brands for a Better World Website

    Brands for a Better World on YouTube

    Brands for a Better World email

    Impact Driven Community

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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