Modern Sales - B2B Selling Podcast

134 - [Interview] Go For No With Andrea Waltz


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You might be looking for a yes every time you have a new prospect, but what if that's the exact wrong approach? Instead of seeking out a yes, go for no. That's the advice from Andrea Waltz, author of the book Go For No, and she'll tell you how to fail your way to success.


Andrea's Book, Go for No


Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/go-for-no-andrea-waltz


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Modern Sales - B2B Selling PodcastBy Liston Witherill

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