With the right LinkedIn approach, the world is your oyster to land paid global gigs, worldwide clients, and book deals no matter where you are. By optimizing your LinkedIn presence and strategically positioning yourself as an authority, you can make use of this platform's international reach. And aligning your tone, visual identity, and humor allows potential clients to get to know, like, and trust you. To tackle this timely topic, we'll be talking with Gus Bhandal, the UK's number one* trainer (according to his mum). With a distinct sense of humor, Gus Bhandal helps professional services firms amplify their visibility and accelerate inbound leads. With over 6 years under his belt training CEOs, executives and corporate teams – Gus knows how to cut through the noise on social platforms.