No Bogarting the wisdom! Share this podcast series with your friends, and share your thoughts with us on LinkedIn.

  Connect with Jen and Alex

 

Jen Edds on LinkedIn

brassybroad.com

Alexandra Rufatto-Perry on LinkedIn

Pswithalex.com

 

The Things 

- Desire to share

- Brainstorming

- Identify the “must haves” for your audience

- Determine the number of episodes

- How much is right to include in a show or a talk?

- What’s you’re through line

- How do you determine what stories to share?

- Message packaging

- Consistency

- Testing your message

 

The Actions

1. Define your core message in 8-15 words
2. Determine the stories to support your through line
3. Refine your message