Bryant Baker is part river guide, part ultramarathon enthusiast, and a full-time lover of all things Appalachia. What started as an idea as simple as “Hey, why doesn’t West Virginia have a 100 mile race?” Eventually turned into the Rim to River, a 100 mile ultramarathon trail race through America's newest National Park, the New River Gorge. We spoke about the business fundamentals and determination that it takes to pull something like this off, and also get into how many folks actually are able to finish the race, which just wrapped up its second official year. Enjoy. Learn more about the podcast by visiting https://appalachianstartup.com/.