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134. The Real Reason Your Funnel Isn't Growing (It's Not Your Content)
You've been doing the work. Creating content. Showing up consistently. Tweaking the message. And your funnel still isn't growing the way you want it to.
Before you change your content strategy, I want you to consider something.
Content is only half of your marketing plan.
The other half, the half most people skip entirely, is intentionally building your network. Getting in front of new people. Growing the pool that your content then converts.
Most service providers are only doing one of these jobs. And then wondering why the funnel stays stuck.
This episode is about the half you've been avoiding. Why you've been avoiding it. And exactly what to do about it.
In this episode I cover:
Why marketing has two jobs, converting the people already in your world AND adding new people consistently, and why most service providers are only doing one.
The real reason women in business resist networking, and it's not laziness. It's three specific fears that are worth naming out loud so you can actually coach yourself through them.
Why your personal network and your professional network are two completely different things, and why mixing them might be costing you more than clients.
The list of 40, the exact process I use to intentionally build relationships on Instagram, what I look for, how I engage, what I've learned, and why my own content views started increasing when I started doing it consistently.
Why nothing grows if you don't plant it, and why you don't get to choose which seeds will be fruitful. You just have to keep planting.
The inventory exercise, how to look at your current network honestly and identify exactly where you need to focus your energy.
Why I won't put money behind ads until I know what converts, and what to do instead while you're still figuring out what lands.
The one action I want you to take before this week is over.
The line from this episode that will stay with you:Right now there is somebody out there desperately searching and praying for what you have to offer. They just haven't found you yet. Keep showing up to help her find you.
Your challenge from this episode:Take inventory of your current network. Start at the top of your funnel, who is actually following you? Are they your ideal clients? Then look at your email list. If it's mostly friends, family, and people who haven't unsubscribed, you know where to focus. Decide how you want to intentionally build your network. Pick one method. Put non-negotiable time in your calendar. And then coach your brain through every uncomfortable moment that comes up.
Download the Buyer Phase Playbook to find out exactly where people are dropping off in your funnel and what to focus on first.
Ready to stop pulling the slot machine lever and start building a system?Book a consult and let's look at your network, your funnel, and your next best move together.
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By Leanne MeiserYou've been doing the work. Creating content. Showing up consistently. Tweaking the message. And your funnel still isn't growing the way you want it to.
Before you change your content strategy, I want you to consider something.
Content is only half of your marketing plan.
The other half, the half most people skip entirely, is intentionally building your network. Getting in front of new people. Growing the pool that your content then converts.
Most service providers are only doing one of these jobs. And then wondering why the funnel stays stuck.
This episode is about the half you've been avoiding. Why you've been avoiding it. And exactly what to do about it.
In this episode I cover:
Why marketing has two jobs, converting the people already in your world AND adding new people consistently, and why most service providers are only doing one.
The real reason women in business resist networking, and it's not laziness. It's three specific fears that are worth naming out loud so you can actually coach yourself through them.
Why your personal network and your professional network are two completely different things, and why mixing them might be costing you more than clients.
The list of 40, the exact process I use to intentionally build relationships on Instagram, what I look for, how I engage, what I've learned, and why my own content views started increasing when I started doing it consistently.
Why nothing grows if you don't plant it, and why you don't get to choose which seeds will be fruitful. You just have to keep planting.
The inventory exercise, how to look at your current network honestly and identify exactly where you need to focus your energy.
Why I won't put money behind ads until I know what converts, and what to do instead while you're still figuring out what lands.
The one action I want you to take before this week is over.
The line from this episode that will stay with you:Right now there is somebody out there desperately searching and praying for what you have to offer. They just haven't found you yet. Keep showing up to help her find you.
Your challenge from this episode:Take inventory of your current network. Start at the top of your funnel, who is actually following you? Are they your ideal clients? Then look at your email list. If it's mostly friends, family, and people who haven't unsubscribed, you know where to focus. Decide how you want to intentionally build your network. Pick one method. Put non-negotiable time in your calendar. And then coach your brain through every uncomfortable moment that comes up.
Download the Buyer Phase Playbook to find out exactly where people are dropping off in your funnel and what to focus on first.
Ready to stop pulling the slot machine lever and start building a system?Book a consult and let's look at your network, your funnel, and your next best move together.