Adam Alter is the New York Times bestselling author of two books: ‘Drunk Tank Pink’, which investigates how hidden forces in the world around us shape our thoughts, feelings and behaviours, and his recent work, ‘Irresistible’, which considers why so many people today are addicted to so many behaviours. He’s an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world. He’s written for the New York Times, Washington Post, The Atlantic and has been invited to share his ideas to companies such as Google, Microsoft and Fidelity.

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