Peter Metcalf is the CEO of Black Diamond Equipment and a board member of the Outdoor Industry Association. He wasn’t always all business though. He has climbed audacious routes in Alaska, one of which is a first alpine ascent of the Central Rib on Mt. Hunter’s south face. Black Diamond was started when Chouinard Equipment filed for bankruptcy and Peter and some other passionate climbers scrounged up enough money to buy out the assets.