Lisle is the co-founder of Element Applications. A South African based all-woman team. Their first app is called LILA. It was designed with an ultimate goal of seeing small business owners gain access to technology usually reserved for large corporations with massive budgets and to enable them to use that technology to grow and expand their lives to their full capacity. In this episode, Lisle shares the ups and downs of building a business by bootstrapping and all the lessons she's learned along the way.