Brands for a Better World (formerly Evolve CPG)

135 - Upcycling Experiences with Will Nitze of IQBAR

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Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to your future self and others, and in our discussion, we extend this metaphor to discover how downcycling, recycling, and reusing play out in the human experience. If curiosity is getting the better of you (and to find out why that’s a good thing!), press play now.  


Key Points From This Episode:

  • What it means to upcycle your experiences. 
  • Examples of downcycling, recycling, and reusing as found in the human experience.
  • Understanding what works for you and what doesn’t.
  • Why it’s important to process correctly and have great channels of distribution.
  • The necessity of curiosity, and the power of storytelling. 
  • Will explains what gives him his edge and unique creative style. 
  • The ins and outs of IQBAR. 


    • Links Mentioned in Today’s Episode:

    Will Nitze on LinkedIn

    Will Nitze on Instagram

    Will Nitze on X

    IQBAR
    Will Nitze LinkedIn Post on Curiosity 

    Adam Brown on LinkedIn 

    Four Sigmatic 

    Mark Samuel

    Modern Species 

    Gage Mitchell on LinkedIn

    Gage Mitchell on X

    Brands for a Better World Website

    Brands for a Better World on YouTube

    Brands for a Better World email

    Impact Driven Community

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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