What is your brand perception? Everyone has a brand. If you have a business, you have a brand. If you don’t have a business, you have a brand.

Every person is a brand.

It doesn’t just have to be a brand name or a personal brand. I’m talking about everything from your handshake to whether you smile or not.

What does that smile look like? How does that handshake feel? What do you share on social media? What do you say? What do you not say? What do you comment on? What is your angle to things?

Everyone has a brand. Are you intentionally crafting that or are you letting it craft you?