As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here.

http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about Celebrities or Passionate Advocates...with good reason.

You feel, "I'm already passionate about my work!" But that doesn't mean you're a true Passionate Advocate.

Advocates set limits on what they do. They have to be hard-nosed about it or they'll run out of time. Worse, their clients expect perfection, which they can never deliver.

Listen to this short podcast to learn why it's a good thing to be passionate about your work, but not to brand yourself on your passions! 

To get one-on-one help for your branding, let's talk! Cllck here to learn more.