Caitlin and I have both niched down in the last year—and it’s one of the best things we’ve done in our businesses. So we knew we had to get on an episode and share about what we did, how we did it, and what we’ve seen as a result. If you’ve been thinking about niching down and are too nervous to take the jump, this episode is for you! 

Check out Episode 112: The unexpected power of niching down, to dig more into this topic.

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